Have you ever found yourself wanting to buy something because it was on sale? The other day, I thought it made sense for me to gather up post-holiday decorations, assuming that they would be deeply discounted…and force my boyfriend to display them in his house next year. Yes, I know that may sound…well, I don’t know what you are thinking, but I will tell you that it took me running into an old friend at the store, to realize that most of the stuff in my basket…was just that, stuff. Do I need a giant red paper star? There isn’t even a place for me to hang it. Sometimes I feel like interior decorating stores think everyone has tons of random hooks hanging from their ceilings or that most people don’t have a problem stapling items to their walls!
In any case, I found myself swooping up random things, partly because I liked them, but mostly because everything was 50% off. I’m not alone, right? Retail is a game, much like the rest of life. While people have caught on, ‘Hey, I’ll by this for myself after Christmas,’ the shops still win. People buy more then they originally intended. If you’ve ever perused Gilt Groupe, Rue La La, Swirl etc, you’ve probably been enticed by something purely because it used to cost so much, and now it doesn’t. Would you have looked at it before?
It sort of parallels with this Bollywood movie I watched over the weekend. (My younger sister has recently become obsessed with Bollywood productions ever since she watched one in class…hmm, slightly different method than when I was in school!) Anyway, in Main Hoon Na, there is a part where the girl gets a makeover and after, her ‘friend’ realizes he’s in love with her, but didn’t say anything before because of her tomboy appearance. Then of course, ten minutes of choreography ensued.
My advice while shopping this week’s sales, or discounted sites in general, ask yourself: would you have liked that item if it weren’t on sale? Because once the tags are off, you should want to wear it/use it, not keep it in storage…