Brands That LOVE Water

I am happiest when I…live by, vacation on or are close to, water.

In an article I once read about finding your passion, it stated that one of the questions to ask is: “What really upsets you about the world?” My answer relates to the environment. When someone throws out a water bottle (that could be recycled) my skin crawls. When I see a grocery bag stuck in a tree, I get pissed…and so on. When our bathroom faucet started dripping yesterday, I immediately put a bowl in the sink to catch the water (so I could water my flowers—which, for reasons unknown, seem to be dying.)

So there you go. You now know the outdoor hippie in me.


Aside from reducing, reusing and recycling (yay 3rd grade!), we can also help when we shop for clothes. More and more apparel brands are becoming conscious of their impact on our available water. These companies are innovative in their quest to clean up and conserve:

Levi’s: Water<Less Collection: Did you know it takes @ 42 Liters of water to make 1 pair of jeans (what!)? Though that doesn’t seem too far fetched when you think about how each type of ‘wash’ is achieved. (You know, when you buy a pair of jeans that already has the worn in look.) Their philosophy with this collection is to…use less water. For example, washing the denim with dry stones. Levi’s states that they’ve gotten some pairs down to only using a quarter cup of water. # good for you.

United By Blue: 14 billion pounds of trash are dumped into oceans annually. (yikes!) For every product sold, UBB removes 1 pound of trash from our oceans & waterways. I like the prep/nautical inspired beach bags and the guy’s t-shirts, layered under a zip up.



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