I read an article today about what customers are demanding. One of the points was that a brand has to be everywhere. (think: Facebook, Twitter, Pinterest etc) I agree with this to some extent. If you look up a company and they don’t have a website—I mean, not even a landing page—you think that’s pretty hack, right? Yes, as do I.
But what about the online shopping experience? What do we expect? Or better yet, what do we really like? Like so much that we end up buying something we would have otherwise passed by.
Think about buying online. Remember in the beginning, all you got was a one angle shot of that top and it had the ‘zoom’ feature. Next, came the incorporation of models. So you could see what it looked like on a human. Now, the online apparel experience has stepped it to even include how to wear that top based on your style (‘classic,’ ‘modern,’ ‘runway’) AND they show it to you via video.
Here are 3 well done examples of making online shopping easier & more fun.
1. Inspire dressing ideas
Possible 1st thoughts: I need a new pair of ankle pants. Oooh, I like the front slits! That pattern is fun. Wait, is she wearing two tops? Is that t-shirt twisted in the back? If yes, that’s terrible! Hmm, maybe I could layer two tops. (read product description) Ohh, that’s part of the pants. Interesting….I want it.
2. Cross branding
Possible 1st thoughts: Yuk. This is pinky and flowery and kind of boxy…(click on product to see alternate images) How fun with that skirt! Ohhh and there’s some cut out detail too—I don’t mind showing some skin. 🙂 (click to zoom) What is this gold glitter clutch all about? (click bag designer listed) So cute! So different! (click back) Are those clear heels?…with floating sequins? Do I hate this? (click shoe designer listed)…next thing you know, you’ve bought a pair of sequin sprayed PVC heels with a patent leather bow. ha. (That did not happen to me, by the way.)
3. Show & tell