J.Hilburn has a pop-up shop in SoHo! It’s only open for two weeks (and was set up in an even shorter time: three days!).
See the feature on ELLE DECOR and watch the video on the transformation of a blank canvas to a stylish space.
How fun is this chandelier?!
We’re still staying true to our roots with in-person style appointments; the shop allows us to gain greater visibility through foot traffic—something we’ve never had since our line isn’t available in brick & mortar stores. There’s also much to be said about how the ambience affects the way you feel about a brand and then, how much or little you decide to buy.
For example: I adore the decor inside Anthropologie. (The staff take ‘field trips’ to get inspired for their window displays.) Browsing their home furnishings and gifts, while intaking their not-too-powerful candle scents is especially lovely on a bad day. The thing is, I’m not a fan of Anthropologie clothes, but I still enjoy walking around their stores. The ambience is what provokes me to buy knick-knacks for myself and others.
On the flip side, think about a store that you’ve walked into (I won’t mention names) where it was a total disaster. Clothes in piles, long lines and maybe the music was annoying you. Even if you were excited about a particular item, chances are high you threw in the towel and left—not wanting to deal with it all.
Can you relate to either situation?
So far, the feedback has been fantastic for the pop-up shop. For all you guys that are JH customers, you’ll be proud of this space! For those of you interested in checking it out, you can make an appointment HERE or ‘pop’ into the shop at the corner of Grand & Greene St.