J.Hilburn Pop-Up Shop Now in SoHo

J.Hilburn has a pop-up shop in SoHo! It’s only open for two weeks (and was set up in an even shorter time: three days!).

See the feature on ELLE DECOR and watch the video on the transformation of a blank canvas to a stylish space.

How fun is this chandelier?!

Photo: Champion Hamilton via ELLE DECOR

Photo: Champion Hamilton via ELLE DECOR

Photo: Champion Hamilton on ELLE DECOR

Photo: Champion Hamilton on ELLE DECOR

We’re still staying true to our roots with in-person style appointments; the shop allows us to gain greater visibility through foot traffic—something we’ve never had since our line isn’t available in brick & mortar stores. There’s also much to be said about how the ambience affects the way you feel about a brand and then, how much or little you decide to buy.

For example: I adore the decor inside Anthropologie. (The staff take ‘field trips’ to get inspired for their window displays.) Browsing their home furnishings and gifts, while intaking their not-too-powerful candle scents is especially lovely on a bad day. The thing is, I’m not a fan of Anthropologie clothes, but I still enjoy walking around their stores. The ambience is what provokes me to buy knick-knacks for myself and others.

On the flip side, think about a store that you’ve walked into (I won’t mention names) where it was a total disaster. Clothes in piles, long lines and maybe the music was annoying you. Even if you were excited about a particular item, chances are high you threw in the towel and left—not wanting to deal with it all.

Can you relate to either situation?

So far, the feedback has been fantastic for the pop-up shop. For all you guys that are JH customers, you’ll be proud of this space! For those of you interested in checking it out, you can make an appointment HERE or ‘pop’ into the shop at the corner of Grand & Greene St.

JH Pop Up Shop Soho Fall'13


J.Hilburn Pop-Up_Invitation



This entry was posted in Events, Guy's Corner, Marketing, Style Sessions, Where To Shop and tagged , , , , , , , . Bookmark the permalink.

3 Responses to J.Hilburn Pop-Up Shop Now in SoHo

  1. I love reading through an article that can make people think.
    Also, many thanks for allowing me to comment!

  2. Amazing! This blog looks just like my old one!
    It’s on a completely different subject but it has pretty
    much the same page layout and design. Excellent
    choice of colors!

    Here is my page :: where to get schwinn Easy steer Tricycle

  3. Valorie says:

    hey there and thank you for your information – I’ve certainly picked up something new from right here.
    I did however expertise several technical issues using this website,
    as I experienced to reload the web site a lot of times previous to I could get it to load correctly.

    I had been wondering if your web hosting is OK?
    Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with Adwords.
    Anyway I’m adding this RSS to my email and could look out for
    much more of your respective exciting content. Make sure you update this again
    very soon.

Leave a Reply

Your email address will not be published. Required fields are marked *