It’s almost Super Bowl time. While getting my car fixed today, I sat next to a man who gave great detail on the Super Bowl feast he was preparing—sounded delicious. I will actually be in Denver, hopefully avoiding the craaaazy Broncos fans. (Tina, I’m sorry.)
Below is a campaign H&M is running. Two Super Bowl commercials have been created. It’s up to the public to vote online for the one you want to air: #covered or #uncovered.
Let’s be honest, Beckham is not going to be full frontal, but the cleverness of this campaign made me, of course, watch both. What a cheeky way (no pun intended :)) to promote David Beckham’s underwear collection for H&M…and draw traffic to their site, and viewers on Super Bowl Sunday. (Well, at least a few that wouldn’t watch without the enticement of Becks unclothed!)
Watch both, you know you want to!