Appreciating the uniqueness of custom apparel, Lena has collaborated with J.Hilburn men’s clothier to bring made-to-measure products to men across the United States.
A regular fashion columnist and style contributor, she’s known for her witty and down-to-earth take on what’s hot, what’s not and why you shouldn’t stress out about it. A frequent traveler with a knack for discovering the unusual, she loves to share her favorite shopping finds and destination secrets.
Before launching DRESS, Lena worked with Fortune 500 companies on their brand identity through custom apparel, employee uniforms and private labeling. Certified through the Body Beautiful Institute and a member of the Association of Image Consultants International and Fashion Group International, Lena counts among her clients entrepreneurs, professional athletes and those wanting a fresh start.
Searching for a style you can embrace? Lena’s tips can be applied no matter what stage of life you are in.






