With more customer satisfaction ratings hitting rock-bottom, it’s no surprise that service smartphone apps are experiencing a surge in popularity. As the lines between cellular phone and Internet connection become ever more blurred, users want to have the ability to conduct all of their interactions through the one place where they can have everything they need. Today’s smartphones offer instant access to maps, Google Maps, location based services, and a slew of third party applications that make it easy for customers to organize their day. In fact, there are even apps that let customers order take out, track their mileage, and search for restaurant reviews right from their smartphone. This one app is revolutionizing the way people are organizing their mobile device usage, as well as the way their service providers are responding to the demand.
According to a recent study conducted by the Consumer Electronics Association, almost half of all smartphone users are satisfied with their wireless provider. However, that number is only for those with service contracts with established carriers. Those with no contracts are experiencing what many in the industry term as “chronic dissatisfaction” with their phone carrier. The study found that over half of all customers who experience mobile communication problems, such as dropped calls, are not pleased with their wireless carrier, and most feel that they’re not getting the service they expect from their provider.
When it comes to services offered by smart phone service providers, it’s no surprise that most of them are suffering from the same complaints. There’s simply no denying the fact that customers today want more than just voice-activated home assistants and Internet applications. Fortunately, those companies that understand how customers think are able to respond to the changing demands of their customers and deliver new features and services that will delight customers while simultaneously providing them with the high level of support and service they deserve. Companies like AT&T, Verizon, and T-Mobile, are realizing this and are quickly laying the groundwork for a unified voice and data platform that will allow customers to enjoy all of the benefits of a smartphone and everything it can do while still remaining connected to the company that employs the device. Hopefully other companies that offer smartphone services will also become aware of the value that users truly place on having a device that enables them to stay connected, even when they don’t have an available cell phone signal. Only then will they be able to provide users with the service and features they’re looking for.
