Lena has been partnering with J.Hilburn since their early days at the start of 2009. With custom made dress shirts being the foundation of the brand, the line has expanded its range—providing performance suits, tuxedos, denim and accessories. Smart collaborations with Adriano Goldschmied (AG), DL denim and Allen Edmonds mean your professional and social wardrobes are outfitted in one easy appointment.
Guy’s Corner Blog
Here my friend and fellow Stylist, Alvin, shows how a guy can wear joggers (i.e. dressed up sweatpants).
This look isn’t for everyone, but over the past year I’ve gotten so many questions about how to pull it off, that I thought it time to show how a real person (non-model) wears them while going about his day.
When you see mainstream brands, like Banana Republic, featuring the style, it has many men asking if it’s something they ‘can’ do. But a better question is, “Do you want to?” (Or are you just being lazy and the idea of wearing sweats and having it be acceptable is enticing.)
If you are in a non-corporate or creative environment or are an entrepreneur, this may be an option for you. Something to think about before each time you dress, “How would my client/the people I’m seeing today feel about this?” If you’re trying to win a client over or seal a deal (this includes dating) give some thought as to how you’ll be perceived, then proceed!
* Part of what makes this ensemble ‘work’ is that it’s all cotton. You don’t see Alvin grabbing one of his wool suit jackets (would look ridiculous). Also, shoes are important. He has on Cole Haans; other boots or sneakers are smart choices too—just don’t throw on wingtips or monkstraps etc. The idea is to stay casual, instead of hodge-podging your dressy + casual clothes.

Photo Credit: Alvin Cooper III
A Blast from the Past: 3 Back-to-School Brands
Lena : August 7, 2014 6:22 pm : Guy's Corner, i love college, Marketing, Style Advice, Where To ShopMy sister is off to college this month! I remember the day she was born, so shopping for dorm stuff with her is weird, and exciting.
A few quick picks for those heading back to school…and for those of us who aren’t, but like to shop like we are [starting a new season].
1. JanSport
Just like Trapper Keepers, didn’t we all once have a JanSport bag? If you’re feeling nostalgic, you’ll be pumped to know that Madewell is doing a collaboration with JanSport on a variety of backpacks.
2. Aritzia
This free-spirited Canadian brand came out with a playful back-to-school campaign today. As cheeky as the titles are, I’ve had all of these types in my classes. If you don’t identify with any of these 5 styles, you’re bound to find some go-tos in the Essentials section.
3. Nike
A recent assignment led me into Pogo where I was drawn to the, newly released from their archives, Air Jordan 3 Retro in Wolf Grey sneaks. I know very little about the sneaker head world, but these kicks are cool. While inside the shop, I learned that pre-teens, college kids and collectors are going bananas over this limited edition shoe.
Leather bow ties by ReformedSchool
Lena : March 21, 2014 1:27 pm : Custom Creations, Guy's Corner, Style Advice, Where To Shop“Wait, is that…leather?” The knot of our fit model’s bow tie caught my attention. I don’t think I’ve ever gotten so excited about something that I couldn’t wear. (I mean, yes, girls can wear bow ties—just not this girl.)
Last week I taught a packed New Stylist training class for J.Hilburn in Chicago. During the measurement section of the day, I demonstrate how to take a man’s 16 body measurements. After, the class pairs up and practices what they’ve learned on our fit models. Mind you, these aren’t professional models; they are current clients that live in the cities in which we’re conducting a class. I’ve met so many interesting people that have ‘modeled’ for our classes—finance guys, surfer dudes…they’ve all been different shapes and sizes—which makes for great practice!
In Chicago, I had the privilege of working alongside four gentleman who work in theater. If their physique didn’t clue you in on their profession, seeing them, subconsciously, stand in first position while having their measurements taken, would!
I learned that the bow tie wearing gentleman actually made his bow tie and has a variety that he sells on Etsy! I was totally impressed with his hobby that I wanted to let people know about it. (The price is SO reasonable that if you are a bow tie wearing guy, you can stock up on Reformed School’s selections or if you aren’t, but have wanted to try, now’s an excellent time.)
A sneak peek—check out the distressed denim, floral and love note!
Cam Newton in your pants
Lena : February 28, 2014 6:55 pm : Custom Creations, Guy's Corner, Style AdviceThis was the title of an email I wrote to a new client.
It unintentionally sounds sexual! (not professional) Which I thankfully realized right before sending…and therefore erased half of it. Do you write your subject before or after composing an email?
My client had selected this (gorgeous) Blue w/Light Blue Deco plaid fabric to be made into a pair of trousers by J.Hilburn. NFL quarterback Cam Newton recently wore one of our sport coats in this same material. Through experience I’ve learned that all guys like to see a visual when it comes to understanding how pieces ‘go’ together—whether he tries it on himself, or in the case of custom clothing, can see a picture of someone else in it. That’s why I wanted to send this photo; so my client could picture a piece of fabric as a fully made garment.
The title more clearly could have been Cam Newton is wearing the same fabric you picked out, only he got a sport coat made from it, not pants. That doesn’t have as nice a ring to it.
I like how Esquire Fashion Editor Nic Screws paired red, an often intimidating color for a guy to wear, with the low contrast of blue and grey. The Pro Bowl QB is wearing a dress shirt, sweater and blazer, yet he doesn’t look the least bit bulky. Take note: you can do all 3 and not look or feel stuffy. It seems many men think it has to be an either or—sport coat + shirt or sweater + shirt. If you wear a lightweight sweater underneath, there’s room for it all.
So there you go, a few tips on suit layering and an example of Cam Newton in your pants. Ha.
David Beckham—in the nude, maybe
Lena : January 28, 2014 8:55 pm : Guy's Corner, Marketing, Stories, Where To ShopIt’s almost Super Bowl time. While getting my car fixed today, I sat next to a man who gave great detail on the Super Bowl feast he was preparing—sounded delicious. I will actually be in Denver, hopefully avoiding the craaaazy Broncos fans. (Tina, I’m sorry.)
Below is a campaign H&M is running. Two Super Bowl commercials have been created. It’s up to the public to vote online for the one you want to air: #covered or #uncovered.
Let’s be honest, Beckham is not going to be full frontal, but the cleverness of this campaign made me, of course, watch both. What a cheeky way (no pun intended :)) to promote David Beckham’s underwear collection for H&M…and draw traffic to their site, and viewers on Super Bowl Sunday. (Well, at least a few that wouldn’t watch without the enticement of Becks unclothed!)
Watch both, you know you want to!