Customer Satisfaction Is Higher Among Smartphone Owners
With the launch of Samsung smartphones powered by Google’s Android ecosystem, service smartphone markets are witnessing a new growth that has been driven primarily by the high level of differentiation, improved functionality and great user experience. In order to take advantage of this growing trend, service operators in the UK need to adapt their strategies to take advantage of their consumer base. Consumers tend to interact with one another on social media and apps, so operators must leverage this platform to build loyalty and engagement with their customers. To do so, operators need to offer something unique and different to their subscribers. This is where they can differentiate themselves from competitors within the same category by offering value added services at a more affordable price – a la ‘pay per use’ models.
It makes sense for service operators to adopt such a strategy since they are already facing stiff competition from not only traditional full-service carriers such as orange, o2 and virgin but also from mobile phone manufacturers who have released their handsets loaded with Google Play and Apple app stores. Samsung is one of the smartphone giants who have made a name for itself by launching its smartphones loaded with Google apps and features. The launch of the Galaxy S7 smartphone by Samsung was perhaps the largest event of its life and the company managed to attract a significant amount of attention from the general population by offering features like Air Gesture and Dual Shot camera operation to its users. Even though Samsung and other brands are trying to establish their authority in the smartphone market, it is doubtful if they can sustain the kind of brand leverage that they have built up over the past few years. If they fail to adopt innovative strategies to give their subscribers value added services at an affordable price, then chances are they may just find themselves taking over the entire noncontract carrier segment instead.
With this said, it is clear that operators need to step up their game if they want to retain their current market share position even as more operators move towards phoning home plans and away from smartphones altogether. To do so, they need to invest in innovative services that will attract customers away from their current carriers, while also giving them an option to switch over to another carrier. With these factors in mind, it is not surprising to see operators coming out with new and innovative deals in order to attract more customers to their devices. As such, it would be safe to assume that customer satisfaction will not only continue to rise but will also reach unprecedented heights in the coming year.